Joanna Bridger

Editor

Welcome! I’m Jo, the founder and editor of Eliza. I’ve spent the last ten years working in women’s journalism and I’m now exposing my love for all things shopping. I love the great British high street - tracking down an elusive Zara blazer, a H&M printed midi, or trawling the sales in & Other Stories. Oh, and anything leopard print. I firmly agree that leopard really is a neutral. My true passion is beauty, from trialing products to discovering brilliant new brands. Join me on my hunt for the ultimate mascara - there’s no such thing as too many products, right?