As a beauty editor, one of the questions I am most commonly asked is: “If you could only use one beauty brand for the rest of your life, what would it be?”
Truthfully, I struggle to answer, as there are few brands that I truly believe are great all-rounders, offering skincare, hair, body, makeup and even home products that all deliver. But then came Beauty Pie. This unique brand is one of those rare gems that really can do it all – and for a great price, too, if you take up one of its clever subscription offerings. I think I could quite happily get by using only items from its expansive range.
Beauty Pie was founded by Marcia Kilgore, an industry legend and the brains behind other hit brands such as Bliss Spa and Soap & Glory. Perhaps the biggest testament to the brand is that even Kilgore pays for an account at the site to ensure she is always stocked up. Proof that anyone who’s anyone in beauty loves a bit of the Pie.
Read on to find out more.
What is Beauty Pie?
Beauty Pie is a beauty subscription service that allows you to buy premium products at affordable factory prices. Through this system, you’re able to bypass mark-up pricing for things such as packaging, marketing, and the like.
The brand releases regular launches, keeping it fresh and exciting. Some of the most successful latest buys include the Awesome Bronze™ Flawless Self-Tanning Mist for Face & Body, £15 for members, Youthbomb™ Double-retinol™ Action Skin Overhaul™ Serum, £44 for members, and the Wrap Star Tubing Mascara, £10 for members.
How does Beauty Pie work?
Beauty Pie has several options for shoppers, at a range of price points.
The first is to shop for products at full price, without subscribing to a membership. This does work out to be far more expensive, but can be a good idea if you are only buying a one-off product and aren’t ready to commit to monthly payments just yet. A try-before-you-buy system, some might say.
If, however, you would like to sign up for a membership (which we highly recommend), Beauty Pie has a couple of different options, depending on how much you are willing to spend per month/year. Each option gives you a certain amount you can ‘spend’ per month (a price cap that limits how many products you can buy).
You can either pay monthly at £10 per month, but will be limited on the amount of ‘spend’ you will have for factory price access or, alternatively, you can buy a yearly membership at £59 (equivalent to £4.91 per month!), with zero spend caps.
Find out more about the memberships at the brand’s website.
How can you shop for Beauty Pie products?
Beauty Pie is a predominantly digital platform, but from time to time, you’re able to shop the products IRL.
There have been pop-ups in the past, with hopefully more to come.
What are the best Beauty Pie products to buy?
Wondering where to invest your money within BP’s expansive range?
Here are the six best products, in my humble opinion:
Shinkai Electrolyte Drench 3-in-1 Deep Hydrating Gel Cream
This gel-cream formula is perfect for summer: lightweight in texture and it works as both a daily moisturiser when worn under SPF or an overnight mask for deeper hydration. It contains skin-boosting, hydrating deep-sea minerals, including sodium, calcium and potassium, plus kombucha essence to improve areas of rough, very dry skin and chlorella extract and wakame to support skin and reduce the appearance of fine lines. A great all-rounder and a perfect base for makeup.
Japanfusion Pure Transforming Cleanser
This cleanser is a BP staple, much loved by long-standing fans of the brands – and new ones too. It has a gorgeously rich, smooth, milky texture that beautifully melts away on the skin, making it ideal for your morning cleanse, and your secondary evening one. The product is made in Japan using Japanese hybrid cleansing technology, and features an antioxidant-rich formula. A bestseller for a reason.
Super Healthy Skin Sheer Oil-Free Tinted Moisturiser
As a big tinted moisturiser fan, this will always have a place in my makeup bag. It offers beautiful lightweight coverage, but is super buildable, meaning you can achieve a good level for those less-than-perfect skin days. There is an SPF 20 in the formula, which blends in perfectly over a glowy primer. My only qualm? The shade range – there are eight in total, but it could do with expanding further.
Fruitizyme Five Minute Facial
I remember first trying this after hearing India Knight rave about it years ago, and ever since I’ve constantly replenished it in my skincare arsenal. For a long time it was out of stock and my skin noticeably suffered, so I now always stock up to prepare for emergencies.
What I love about it most is it only requires five minutes of your time (who has time for a 20-minute face mask these days?) and it’s super hardworking but still feels relatively gentle. There’s a powerful blend of exfoliating AHAs and BHAs packed in there, which work together to unveil a noticeably perkier, brighter complexion. Use it before a night out for unbeatable radiance.
Super Healthy Skin Deluxe Moisturising Body Creme
If there was only one thing I could buy from the entire line, it would, without a doubt, be this.
This body cream is unlike anything I’ve used before in texture and smell. It’s incredibly lightweight, with a water-gel feel that seamlessly glides across limbs and sinks in like a dream. Plus, the scent is one of my favourites of all time; fresh, sweet, floral, and fruity all at the same time. Unreal.
Plantastic Apricot Butter Cleansing Balm
For removing makeup in the evening, I usually will only ever use a cleansing balm as my primary cleanse, followed by a wash-off formula. This one is top tier, with a melty, thick, smooth texture that makes quick work of all makeup, even waterproof formulas. It smells super fruity and delicious (yes, good enough to eat), and comes in a huge jar that’ll last you forever. What more could you want?!