Hold the phone, because one of the most anticipated celebrity beauty brands is finally launching in the UK. Yep, it’s been confirmed that Hailey Bieber’s skincare line Rhode will be landing on UK shores on the 17th of May.
Navigating the good, the bad, and the weird of celebrity beauty brands can often seem like trying to get through a Total Wipeout obstacle course. But Hailey Bieber has managed to create a a brand with so much momentum that the ultra-curated line of four products was constantly selling out after it’s launch in the US last year.
Instagram posts and Tiktok videos showing people applying the peptide-rich formulations and glossy lip products were everywhere. People couldn’t get enough of recreating Hailey Bieber’s signature glazed doughnut look. Meanwhile, over here in the UK, we were left without a whisper of Rhode in sight, and the closest we could get to recreating Hailey’s glowy beauty routine was heading down the salon for a glazed doughnut manicure.
Fast forward to May 2023, where Rhode announced on it’s Instagram that it would finally be shipping its products to the UK starting on May 17th at 8am. We’re predicting a website crash. If you don’t manage to get your hands on Rhode straight away, don’t worry, because we found some of the best Rhode dupes available in the UK.
If you’re not familiar with the brand, it won’t take you too long to get up to speed, as the range currently only consists of a tight edit of three dew-boosting skincare products: the Peptide Glazing Fluid, £29, Barrier Restore Cream, £29, and Peptide Lip Treatment, £16, which comes in three flavours: unscented, salted caramel and watermelon.
You can also get The Rhode Kit, £95, which contains all the products from the range including the three versions of the Peptide Lip Treatment.
Rhode is all about skin barrier love. Peptides are a key ingredient in all three of the new products, featuring alongside different cocktails of hyaluronic acid, niacinamide, squalane and shea butter, to name a few. Basically, these products are going to be like a long, tall drink of nourishment for your skin.
Refreshingly, Bieber seems to have put the graft in when it comes to formulations, working with dermatologists to create formulas that are efficacious, not full of fluff, and with surprisingly affordable price points, with each product coming in at under £30.
You can sign up to the waitlist here which will give you first access to the products. At the moment it looks like we’ll only be able to shop Rhode directly from its website, but with the recent launch of Sephora in the UK, we’ll be keeping our ear to the ground to see if they’ll be making an appearance in-store.
We’re going to be putting the products to the test to see if they really do live up to the hype, so keep an eye out for our honest review in the next couple of weeks.