Tell us, what were the best fashion brands you discovered this year?
We wanted to find out the fashion brands that you, our amazing Eliza readers, have recently discovered and have been loving, so that we can keep you up to date with the best of their seasonal launches and new-in drops.
From partywear to athleisure, our savvy readers sure know a thing or two about great brands for finding something unique and different. There are new and upcoming labels you might not have heard about, as well as established brands that are having a resurgence in the mix.
If your New Year’s resolution is to shop more considerately and consciously, these are the best fashion brands to know:
Nobody’s Child isn’t a new brand (it launched back in 2015 with its instantly popular printed floral dresses), but I’d echo the feeling that it’s enjoying a revival, especially since it began its Responsibility Roadmap in 2021 to produce clothes in a more sustainable way. The brand says that 93% of the current collection is made using more responsible fabrics, with a transparent approach to how it’s impacting people and the planet.
You’ll find trusty floral midi and minis for all seasons (they’re especially good for weddings and summer parties), but there are also snuggly knits, hoodies, trackies, pretty shirts and great jeans for reasonable prices. if you’d like an alternative to shopping at the more obvious high street shops.
You might have spotted Sister Jane on Eliza recently – we’ve been loving its statement fairytale dresses for party edits, the ultimate Vampire’s Wife dress dupes, and even Wednesday Addams-inspired looks.
Where whimsical romantic designs meet retro eccentricity, this London label doesn’t shy away from making stand-out pieces, but for unbelievably good prices (you would think their dresses were designer!).
They bring out a new capsule collection every six weeks so be confident that your piece will be limited edition.
Wolf & Badger
The best way of describing Wolf & Badger is an emporium of independent brands, housing more than 2000 labels on both their digital and physical platforms.
Discovering sustainably and ethically produced jewellery, homeware, accessories, fashion and beauty is at the heart of what they do, so despite their global presence (with stores in the UK and US) there is a community feel to them that sets them apart from other large-scale retailers and department stores.
If you’re looking for an unusual gift or an artisanal accessory for yourself, make Wolf & Badger your first stop.
Lucy & Yak
Lucy & Yak have set out to be “leaders of the comfort movement” with its instantly-recognisable dungarees made from comfy organic and recycled fabrics.
Founders Lucy and Chris are still driven by the original values they had when they were selling vintage clothes on Depop from their original Yak van, encouraging all Lucy & Yak pieces to be re-loved through their repair and upcycle network, Depop, and Buy Back initiative at Beyond Retro vintage shops.
If you’re visiting Brighton, make sure you check out their shop which opened in 2019 – the perfect place for strolling in the comfiest dungarees around or eye-catching new-season jumpsuits.
Browse through the Lucy Dodwell website and you’ll discover a collection of clothes with a laidback, bohemian feel straight off an Ibiza postcard. Picture grey-washed denim, boyfriend-fit shirts and vintage-looking tees, with some sequin hot pants in the mix for good measure.
Lucy runs her brand from home, so you’ll find the pieces are usually limited print runs to ensure nothing is wasted and everything is produced with a more ethical mindset.
We love finding out about fashion rental success stories, and it was great to hear how many Eliza readers had been using apps like By Rotation in 2022. Under their huge rental umbrella, there are pieces available to loan from every Insta-brand imaginable, with favourites including Reformation, Rat & Boa, Rixo, House of CB, Nadine Merabi, Gucci and Jacquemus.
Filter by style, designer, size and collections and you’ll be able to find some of the best fashion brands to rent for any eventuality. Read more on our fashion rental tips next.
London-based label Kai Collective is proud to create “beautiful clothing for women, by women”. Each one of their designs has a story, honouring and celebrating the female form, while playing with figurative prints and sheer fabrics to empower and make women feel confident.
It’s really no surprise that their collections sell out so quickly, but don’t worry, we’ll be keeping an eye on their new in section so you don’t miss out.
Neutral linens, knits, and cool denim pieces are at the core of its collections, making it a perfect brand for building upon capsule wardrobes and putting together dreamy destination outfits. This season, it’s the knitted figure-sculpting dresses and tops and the structured cargo trousers that really stand out.
The brand does ship internationally – free on any orders over $100 USD or $10 USD for anything under – just note that the price doesn’t include any duties and taxes. You can however find DISSH on By Rotation if you’d rather rent.