I don’t know about you, but I’ve been known to hoard pieces in my Amazon Shopping List (from teeth flossers to trainer socks) primed for, well, Prime day and the sales to hit – smart shopping is all about smart savings where we can get them, gals.
Amazon Prime Day sees a ton of household names (from Ted Baker to Wonderbra) slash their prices by up to 60% so it’s the perfect time to shop. Here’s everything you need to know, don’t start shopping today without my handy guide…
The Prime day fashion must-haves
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When is Amazon Prime day 2023?
Prime Day runs from 11-12 July 2023, with deals kicking off at 12.01am on Tuesday 11 and ending 11.59pm on the Wednesday.
Do I need to be an Amazon Prime member to get the deals?
In short: yes. You’ll only be able to get those sale prices if you sign up to Amazon Prime. The good news? You can sign up for a free trial, take advantage of the deals and then decide if you want to continue with the subscription after the event.
Which brands will be offering the best discounts?
Expect deals from huge fashion labels. Levi’s, Lee, Ted Baker and more – tons of brands have taken part in the discount event, cutting prices by anything from 25% to 60%. I know!
Tons of offers started dropping in the run up to the official sale, but as any avid Amazon shopper knows, the huge offering can easily feel overwhelming. I’ve done the hard work for you and made an edit of all the best deals available this Prime day – save this page and come back as I’ll be updating it throughout the sale with the newest and biggest fashion deals.
The best Levi’s jeans to buy in the Amazon Prime sale
The denim sale offering in this summer’s Prime bonanza is top tier. Levi’s in particular is offering savings up to 70%, which is unheard of with its other stockists on the high street. If a pair of jeans is your go-to, now’s the time to upgrade to the OG jeans brand for a snip of the price.
Wear any of these styles (which includes the iconic 501 in mid-blue – I know!) with chunky sandals, a ribbed vest and a blazer for an outfit that’ll see you right through to October.
They’re a cult product for a reason – these are the best styles in the Prime day sale.
The best Amazon Prime Day 2023 clothing deals to snap up now:
I have this bra in black and nude and swear by it – there’s no strapless bra like it for bigger busts. You won’t regret it.
Everyone wants to feel comfortable and confident in swimwear, and a ruched V-neck one-piece will offer exactly that.
A simple LBD is a must – team this one with a denim jacket and chunky sandals for a BBQ.
For those with bigger busts, essential, high-quality bras from reputable lingerie brands like Triumph are a wise sales buy.
The best Amazon Prime Day 2023 accessories deals to snap up now:
The ideal wedding guest heels have a comfy height, classy style and versatile shade.
This cute shimmery shoulder bag is a perfect wedding guest option.
Prime day sale is an excellent chance to invest in any tech buys that are just out of touch otherwise.
The races calls for a smart hat, and this little boater is a chic summery solution.
If it’ll help you keep up with your fitness goals, then it’s well worth the splurge, IMHO.
A tennis bracelet is a rather timely buy, and much more glamorous than a skort or sports bra.
The best Amazon Prime Day 2023 sunglasses deals to snap up now:
Ray-Ban’s are always a top find in any sale, and the huge discount for Prime day makes them well worth the investment.
While black might feel heavy on fairer skin tones, dark blue is a chic alternative.
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