If you’re not familiar with the John Lewis ANYDAY range already, fast track your shoppers’ gaze to the best of its elevated, affordable edit of clothing and homeware that centers around capsule styles with playful accents, with sustainability at their core. Sounds pretty great, right?
After successfully launching ANYDAY homeware in lockdown with an aim to bring customers aspirational and good-quality pieces at an affordable price point, John Lewis soon launched ANYDAY fashion, all underpinned by that same accessible and responsible, but fundamentally stylish, ethos.
As Claire Miles, Head of Fashion Own Brands at John Lewis, tells us, this is an ANYDAY range “filled with mood boosting colours and playful prints to bring joy into everyday dressing – all made with quality in mind and at an affordable price point.”
Classic loungewear pieces and underwear still stand out in this season’s range, but there’s also holiday essentials and summer staples in the mix, including gingham blouses, embroidered tees and cotton dresses. Think Scandi-influencer ‘fits that bridge a minimalist aesthetic with colourful and eclectic touches.
These are my top picks from the ANYDAY summer fashion range:
What do all of these pieces have in common? They’re made from 100% cotton, so are a smart choice if you’re shopping for effortless, lightweight summer staples that are well-made, look expensive and are the dream to wear.
There’s also this versatile bomber jacket that will slot straight into a capsule wardrobe, ready to layer over dresses or top and trouser combos.
Scandi-cool shirts and tops
Every day underwear, loungewear + PJs
John Lewis has all your underwear and pyjama needs covered, stocking lots of our favourite underwear brands, but it’s their ANYDAY range which stands out for essential, comfy pieces for wearing everyday, all at a great price point.
Bright pops of colour feature in the John Lewis ANYDAY edit of holiday pieces including this electric blue towelling co-ord and cute stripe swimsuit, as well as this amazing crochet beach dress (the dream beach cover up) and chic raffia crossbody bag if you’re sticking to neutrals.
Tempting homeware to add to basket:
Finally, I couldn’t resist sneaking in these tempting John Lewis ANYDAY homeware pieces which I’ll be adding to my basket to freshen up my flat for summer.