Whether you’re a member of the LGBTQ+ community or an ally who wants to show their support, Pride month is the ideal time. Not just because many brands create products in celebration of Pride, but more importantly because many also make donations to support initiatives, raise awareness and further the work for the community.
So, here’s our round-up of the best fashion buys to shop and support this month. Rainbows at the ready!
Next
Show the love with Next’s bright bold collection designed in honour of Pride month. Featuring a colourful t-shirt, handy tote bag and cute mini pin badge, it’s super easy to get involved and show your support.
100% of profits from Next’s LOVE collection will be donated to Terrence Higgins Trust, supporting their work to end the transmission of HIV in the UK and empowering and helping people living with HIV to lead healthy lives.
John Lewis
If you’re anything like me, there’s probably a tote bag slung over your shoulder at all times. This slogan rainbow tote from John Lewis is ideal for members of the community and allies alike. Plus, 10% of the retail price will be donated to the John Lewis Foundation and used to make grants to organisations that help young LGBTQ+ people access education. skills and employment.
Joma Jewellery
This bracelet may be called A Little Pride but it’s big of heart. Featuring a silver plated beaded band alongside a rainbow striped heart, it’s the perfect piece to add to your arm candy stack. And, £1 from every A Little ‘Pride’ Bracelet sale to the LGBT Foundation, so they can continue with the vital work that they do!
Toms
TOMS are a summer wardrobe staple and this Pride month the brand’s given its classic styles a colourful refresh to raise money for Brave Trails, an organization that runs summer camps, backpacking trips and meet up groups for LGBTQ+ youths.
With a focus on leadership skills alongside mental health services, by picking up a pair of these bold shoes you’ll not only be helping to create a safe space for the LGBTQ+ community but also empowering future leaders too.
COS
To mark Pride month, COS has joined forces with four of the most celebrated queer nightclubs to create a collection of limited edition T-shirts. My favourite is this fun disco print which looks chic and simple from the front but is all party from the back.
100% of the profits from each of the four T-shirts will be donated to LGBTQ+ charities including Not a Phase, Margate Pride, Observatori Contra l’Homofòbia, London Friend and the Kaleidoscope Trust – snap them up quickly.
Gap
High street hero GAP is taking a different approach to Pride month. Alongside a capsule collection, which you can shop online and in-store, GAP’s also partnering with artist Ashton Attz, whose colourful work advocates for the LGBTQ+ community.
If you’re London-based, simply head to their Oxford Street store on the 23rd June, where Ashton will be painting live. Alongside the event, Gap will be donating to LGBTQ+ charity AKT and offering the chance to win a one-of-a-kind print from Ashton through justgiving. Check their social channels for more info on how to enter.
Levi’s
Ever the rule breaker, Levi’s aren’t just celebrating Pride for the month of June, they’re giving back year round. Their Radical Love collection features traditional pieces like t-shirts and denim alongside more unique designs in the form of corset belts and bucket hats. Designed to empower however you show up in your community, there really is a piece to suit everyones individual style. Plus, in support of the collection, Levi’s annually donate $100,000 to Outright International, a global organization working to advance human rights for LGBTQ+ people all over the world.
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