Unless you’ve just re-entered society after a stint of living in the wilderness, you’ve probably heard of The Inkey List. Although the brand only launched back in 2018, it quickly shot to “skincare staple” status, appealing to both skincare enthusiasts and novices alike.
The brand’s ethos is simple: it’s straightforward, effective and its products do exactly what they claim to. Interested? It’s time to try the brand for yourself. And act fast, because its products are on offer as part of Amazon’s Prime Day 2023 sale – so make sure to snap up a bargain while you can.
What’s The Inkey List all about?
The Inkey List was founded by Colette Laxton and Mark Curry after they noticed a gap in the beauty market for transparent and affordable skincare. Its product range is easy to navigate, containing options for all skin types and concerns.
Meanwhile, the packaging is designed to make the products as accessible as possible; you’ll find which skin type it will work best for, the main ingredients, which skincare concerns it will target and last but not least, where to use it in your routine, all listed on the outer box.
Since its launch, the brand has also expanded its territory into hair and scalp care, focusing on treatments and addressing specific concerns.
The brand has also launched askINKEY, a service which allows customers to pose skincare-related questions to an in-house expert. Or, if you’re looking to build your routine from scratch, The Inkey List’s website also features a Recipe Builder, which recommends the right skincare routine for your skin type based on five straightforward questions.
Read more on skincare…
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- Here’s what a doctor & skin expert *actually* thinks about celebrity skincare lines
- 6 of the best French pharmacy brands for the ultimate skincare upgrade
- The best summer beauty launches of 2023
So, if you’re looking for a new everyday cleanser or want to up your actives game, these are the Inkey List products that you can’t miss out on trying.
The Inkey List Omega Water Cream
Finding a moisturiser that’s good for skin types across the board is tricky, but not impossible. The Inkey List’s Omega Water Cream works for dehydrated, combination and oily skin types thanks to its water-based, lightweight, oil-free formula. You can count on this to deliver a hit of hydration to the skin without clogging pores or pilling.
The Inkey List Caffeine Eye Cream
While I’m yet to be convinced that eye creams can completely reverse the repercussions of a heavy night out, this lightweight caffeine eye cream does the everyday job of hydrating my under-eyes, which are prone to dryness. It also helps to reduce puffiness and water retention.
The Inkey List PHA Toner
Over-exfoliating and damaging our skin barrier has been a huge topic over the past couple of years, but that doesn’t mean you should shelve your exfoliator altogether. If you’ve got sensitive skin or are afraid of overdoing it, switch in this exfoliating toner, which uses the larger-molecule PHA (polyhydroxy acid) to reveal brighter, more refined skin.
(For more on toners, including whether you actually need one in your routine, read Eliza’s ultimate guide to face toner next.)
The Inkey List Fulvic Acid Cleanser
The Inkey List have become known for finding under-the-radar ingredients (such as succinic acid) and tapping into their skincare abilities, and its Fulvic Acid Cleanser is a great example of this.
This gel-textured cleanser works to brighten and improve the appearance of skin while removing even the most stubborn eye makeup. Another win for the lazy among us!
The Inkey List 1% Retinol Serum
An effective retinol doesn’t have to cost the earth, nor does it require you to relinquish the top layer of your skin.
This retinol serum is slow-releasing, meaning it’s a better option for those with sensitive skin or first-time retinol users; you’ll still get the same results of smoother skin, just at a more controlled pace and without the irritation.
The Inkey List Hyaluronic Acid Serum
I’m a hyaluronic acid addict, and discovered the Inkey List’s serum by happy accident when to my horror, I realised my current one had run out, and had to make a mad dash to my local Boots.
It’s now become one of the hyaluronic acids I keep in rotation; it has a thicker consistency than other serums (which I quite like, but it’s not for everyone) and keeps my skin feeling hydrated and plump. With one of these selling every 20 seconds worldwide, don’t just take my word for it…