My personal style has remained fairly the same over the past decade. I’ve found pieces that I know work for me (milkmaid dress season is around the corner and I couldn’t be happier), and I love wearing bright and bold colours, but I know that my daily style is all about simple, classic pieces that can be worn for years to come.
Back before I started learning more about sustainability and ethical brands, you could often find me in the likes of & Other Stories and COS (I still shop here from time to time) because when push comes to shove, I always go for that classic, minimalist look that allows you to look put together no matter how quickly you’ve chucked on an outfit. The thing about minimalist style, is once you’ve found a great wardrobe staple, you’ll reach for it day in, day out and probably *never* get bored of it.
I’m a huge fan of the *cool girl aesthetic* and have got a Pinterest board dedicated to looks I want to recreate – it’s basically a modern version of the minimalist style of the mid 2010’s and I. Am. Here. For. It.
But where can you shop this look easily and ethically? Don’t worry, I’ve got your back!
Read more on fashion advice:
- The ultimate wardrobe clear-out: where do you begin?
- The ultimate shopping guide to finding the most flattering jeans
- I’m only buying 5 new items this year – this is what they are
Now I talk about Aligne A LOT on my socials and in this column, but it’s because it produces really trendy, ethically made clothing. Pieces are great quality and reasonably priced so the brand’s a firm favourite of mine. They’re available online but you can now also shop them in Anthropologie, Liberty and Selfridges.
Seventy & Mochi
I have a pair of Seventy & Mochi jeans that I adore. They’re the most luxe quality denim I own. One thing I will say is that its sizing only goes up to a 16 in some lines and a waist 32 in denim, but if this is suitable for you, believe me, you won’t regret getting a pair!
Now Pangaia is the ultimate cool brand for me. I got a tracksuit towards the end of last year and immediately thought that my life was made! Apart from the viral hoodies and tracksuit bottoms, it also stocks some tailored pieces that work well when paired with the signature tracksuit bottoms. The blazer is such a great cut.
Another wardrobe staple for me. I wouldn’t necessarily call Albaray a minimalist brand, but its new spring collection is very on trend so you can put your own spin on what it means to have the cool-girl aesthetic. I love this waistcoat and these wide-leg trousers together. If you’re busty like me, the waistcoat comes up a bit small, so be sure to size up.
Fun fact – used to have my own business and Selected Femme was one of the brands that I stocked. I still have jeans and T-shirts from seven years ago that still look brand new. Selected Femme has really made changes to its production and is including more circular practices too, all the while maintaining that super-chic, Scandi minimalist style I love.