Greta Gerwig has a lot to answer for right now, because even I, a self-confessed neutral-loving minimalist, am on the hunt for a hot pink wedding guest dress right now, since the amazing marketing machine that is the upcoming Barbie movie promo has subliminally got me loving and craving all things Pepto-pink.
The official press tour for the movie kicked off last week, with the world premiere over the weekend, and Margot Robbie, (the perfect casting, IMHO) has been sporting on-brand pink looks for the occasion. You can’t scroll for more than a minute on Instagram without spotting a celebrity sporting the hue (Kim K, the Princess of Wales and Hailey Bieber are all pink fans) or, of course, a teaser for the upcoming movie itself.
All things bubblegum, candyfloss and fuchsia-coloured have hit the high street in time for the movie launch in July, so if you too have a sudden urge to inject a pop of the girlie shade into your summer wardrobe, there’s truly been no better time since the shade is everywhere. So what to buy? Let’s look to the icon herself.
Margot Robbie’s modern Barbie is prim and polished with an edge: think structured satin mini skirts, gingham co-ords and strappy hot pink sandals. Floaty pink summer dresses feature in the main movie trailer, as do fluff-trimmed embellished heels.
Any 90s baby and OG Barbie doll fan will confirm that her style back then was OTT and slightly sickly sweet. Now that she’s been bought to life, the fashion seems a lot more wearable. Combine that with the pink takeover on the high street, and there are loads of new season options and inspiration right now.
From a picnic to a wedding, if you have a summer occasion coming up that you need a chic outfit for, a pink dress should be top of your shopping list. Barbie would tell you to go the full hog in a statement block-colour frock, and the best affordable options are at Nobody’s Child, Omnes and Mint Velvet.
Thought you couldn’t wear pink to the office? I’d argue a fuchsia trouser suit or bias cut silk skirt in the shade is an excellent option to show office-face for summer, and look great with black and white accessories. Hot pink separates and accessories are perfect for evening, too, so why not try a pair of trousers, heels and a leather shoulder bag in different shades for a fresh, tonal look? It’s unapologetically girlie, statement and fun – which is what the Barbie movie is all about.
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The pink Barbie-inspired dresses to add to your wardrobe this summer:
Wear with these ultra-feminine frocks with co-ordinating platform heels (party Barbie), white trainers (weekend Barbie), or smart flats (workwear Barbie).
The pink Barbie-inspired separates to add to your wardrobe this summer:
Go for an all-pink look for maximum Barbie style points, or pare it back and team with jeans, white linen shirts and wide-leg trousers.
The pink Barbie-inspired accessories to add to your wardrobe this summer:
If you’re not typically a fuchsia-loving gal but want to dabble in the trend, try a pink accessory and work your way up from there.