The ‘high high’ street is now affordable for Cyber Monday – here’s what to buy ASAP

Reformation and All Saints

You know those high street labels that are just a little out of budget on a normal day? Thanks to the Cyber Monday sales, they’re finally within reach. From Cos to Massimo Dutti, these are the places to shop today.

Krissy Turner

28 November 2022

I’m known at Eliza as the Investment Shopper. It means that when I buy classic items or my wardrobe staples (think blue jeans, camel wool coats and white trainers), I spend a little more on them to ensure the best quality I can afford and so they’ll stand the test of time, since I turn to them most days.

It requires a lot of pre-purchase consideration since I’m splashing out more than I usually would. I’m not saying that come this week’s Cyber Monday sales and lower price points, I lose all logic and buy whatever I want, but since a handful of my favourite ‘investment high street’ labels slash their prices by anything from 10-50%, it’s my time to swoop in stock up on high quality pieces without that high high price tag.

Brands like Jigsaw, Massimo Dutti and Kitri, where coats, footwear and great knits are likely to come in at three figures – aka the ‘high high’ street – fall into the ‘high street’ category for Cyber Week.

More Cyber Monday deals:

If you’re in the market for a fabulous Christmas present or a spot of new season self-gifting, this week is your chance to get the best quality from trusted brands at a bargain price point.

Here are the best deals the high high street has to offer this Cyber Monday. E-baskets at the ready!

COS

Discount: 20% off selected lines

If you’re looking to update the cornerstones of your capsule wardrobes, now is the best time to shop at COS which is my go-to for smart staples. Think minimal knits, tailored trousers and shirts, and with 20% off, it makes good shopping sense to stock up on those pieces you’ll wear forever.

Whistles

Discount: 20% off all full-price items

For outfit-updating pieces – think a coloured sweater vest or a colour-pop party bag – head to Whistles which will bring your wardrobe up to date.

Pair this knitted vest with a long-sleeved white shirt, blue jeans, chunky ankle boots and a camel wool coat for a smart/casual workwear look.

All Saints

Discount: 30% off everything until Monday 28^th

For leather goods and tailoring, All Saints has one of the best offerings on the high street. Typically, its epic boots (these are my new favourite – move fast if you’re keen), and sharp blazers sit high on my lust list, but thanks to its 30% discount across the whole collection, it’s much easier to justify treating myself to something I know I’ll wear for years.

French Connection

Discount: 30% off everything until Monday 28^th

Newsflash: I know years ago we would all associate French Connection with the high high street, but actually, there are tons of categories like shirting, knitwear and denim that come in at high street price points now, so it’s the perfect time to shop the brand.

It’s infamous for great party dresses, so if you’re still on the hunt for a midi for your work Christmas party or a sparkly mini dress for New Year’s Eve, head there first.

Reformation

Discount: 25% off everything until Mon 28^th

Reformation is just *that brand* you wish you could rock at every single party, but if, like me, your budget hasn’t allowed for that, then see Cyber Monday as the time to add one of its glamorous out out dresses to your repertoire.

I’m swayed by all things velvet during the festive season, and this Kinsey dress is high on my wish list.

Jigsaw

Discount: 30% off selected items until Monday 28^th

I have a wool Jigsaw coat that I’ll wear until the sleeves fall off, it’s that good. I get compliments on it all the time, and it keeps me warm without feeling cumbersome. It’s for that reason that if I was in need of another, this week would be my time to pounce, since the brand is doing 30% off for Cyber week.

For winter warmers without the sweat-inducing price tag, head to Jigsaw for coats, knits and comfy wool trousers.

Boden

Discount: Up to 40% off selected items until Monday 28^th

Boden’s party collection is as fabulous as ever this season (and lots is discounted!) but I’d like to draw your attention to its knitwear for Cyber Monday.

If you haven’t already got in on the knitted sweater vest action this autumn, with the temperatures turning chillier this week, it’s time to add the layering hero to your workwear rotation. Elsewhere, this incredible Khaite dupe cardigan looks triple the price it actually is. Pair it with a silk skirt and knee-high boots.

Kitri

Discount: 30% off selected lines with code: BF2230

Kitri is renowned for cute quirky prints and an epic partywear collection, and while its dresses and knits are excellent quality, with the price tag to match, now’s the ideal time to treat yourself to some new season outfit updaters.

I’ve had my eye on this bright striped knit for weeks, while this printed mini only needs a tiny black bag and satin platforms to be NYE-ready.

Ghost

Discount: Up to 50% off selected items until Tuesday 29^th

If you have a winter wedding coming up, stop what you’re doing immediately. Ghost, renowned for modest, chic dresses in luxe satin and velvet has up to 50% off this week. My favourite slip dress (perfect if you have a bigger bust and a curvy figure) has been discounted – wear it with a chunky knit and trainers for now, then with velvet mules and sparkly earrings for Christmas day.