I’m known at Eliza as the Investment Shopper. It means that when I buy classic items or my wardrobe staples (think blue jeans, camel wool coats and white trainers), I spend a little more on them to ensure the best quality I can afford and so they’ll stand the test of time, since I turn to them most days.
It requires a lot of pre-purchase consideration since I’m splashing out more than I usually would. I’m not saying that come this week’s Cyber Monday sales and lower price points, I lose all logic and buy whatever I want, but since a handful of my favourite ‘investment high street’ labels slash their prices by anything from 10-50%, it’s my time to swoop in stock up on high quality pieces without that high high price tag.
Brands like Jigsaw, Massimo Dutti and Kitri, where coats, footwear and great knits are likely to come in at three figures – aka the ‘high high’ street – fall into the ‘high street’ category for Cyber Week.
More Cyber Monday deals:
- 10 Christmas beauty gift ideas to buy during the Black Friday sales
- The best deals the beauty team will actually be shopping on Black Friday
- Not shopped at Beauty Pie? Here’s what to buy in the 50% off Black Friday sale
- The best high street brands for fashion perks and loyalty discounts
If you’re in the market for a fabulous Christmas present or a spot of new season self-gifting, this week is your chance to get the best quality from trusted brands at a bargain price point.
Here are the best deals the high high street has to offer this Cyber Monday. E-baskets at the ready!
Discount: 20% off selected lines
If you’re looking to update the cornerstones of your capsule wardrobes, now is the best time to shop at COS which is my go-to for smart staples. Think minimal knits, tailored trousers and shirts, and with 20% off, it makes good shopping sense to stock up on those pieces you’ll wear forever.
Discount: 20% off all full-price items
Discount: 30% off everything until Monday 28th
For leather goods and tailoring, All Saints has one of the best offerings on the high street. Typically, its epic boots (these are my new favourite – move fast if you’re keen), and sharp blazers sit high on my lust list, but thanks to its 30% discount across the whole collection, it’s much easier to justify treating myself to something I know I’ll wear for years.
Discount: 30% off everything until Monday 28th
Newsflash: I know years ago we would all associate French Connection with the high high street, but actually, there are tons of categories like shirting, knitwear and denim that come in at high street price points now, so it’s the perfect time to shop the brand.
Discount: 25% off everything until Mon 28th
Reformation is just *that brand* you wish you could rock at every single party, but if, like me, your budget hasn’t allowed for that, then see Cyber Monday as the time to add one of its glamorous out out dresses to your repertoire.
I’m swayed by all things velvet during the festive season, and this Kinsey dress is high on my wish list.
Discount: 30% off selected items until Monday 28th
I have a wool Jigsaw coat that I’ll wear until the sleeves fall off, it’s that good. I get compliments on it all the time, and it keeps me warm without feeling cumbersome. It’s for that reason that if I was in need of another, this week would be my time to pounce, since the brand is doing 30% off for Cyber week.
Discount: Up to 40% off selected items until Monday 28th
Boden’s party collection is as fabulous as ever this season (and lots is discounted!) but I’d like to draw your attention to its knitwear for Cyber Monday.
If you haven’t already got in on the knitted sweater vest action this autumn, with the temperatures turning chillier this week, it’s time to add the layering hero to your workwear rotation. Elsewhere, this incredible Khaite dupe cardigan looks triple the price it actually is. Pair it with a silk skirt and knee-high boots.
Discount: 30% off selected lines with code: BF2230
Kitri is renowned for cute quirky prints and an epic partywear collection, and while its dresses and knits are excellent quality, with the price tag to match, now’s the ideal time to treat yourself to some new season outfit updaters.
I’ve had my eye on this bright striped knit for weeks, while this printed mini only needs a tiny black bag and satin platforms to be NYE-ready.
Discount: Up to 50% off selected items until Tuesday 29th
If you have a winter wedding coming up, stop what you’re doing immediately. Ghost, renowned for modest, chic dresses in luxe satin and velvet has up to 50% off this week. My favourite slip dress (perfect if you have a bigger bust and a curvy figure) has been discounted – wear it with a chunky knit and trainers for now, then with velvet mules and sparkly earrings for Christmas day.