The smartest shoppers buy swimwear year round so that come your summer holidays, by having a few great pieces in your arsenal, you’re ready for a sunny holiday whenever the situation arises. But if you’re in a last-minute panic ahead of your summer holiday, fear not, there are tons of chic new styles around at the mo.
Granted seersucker doesn’t have a particularly glamorous-sounding name, but the stretchy, textural fabric is dominating in the swimwear world thanks to its innate ability to hold, smooth, and look amazing in various different cuts, and on absolutely anybody.
Designer swim labels Hunza G and Marysia perhaps started the trend, delivering satisfyingly thick, expensive-looking bikinis and one-pieces. But you can also find the material in less-pricey iterations across the high street, at stores from Monki and River Island to H&M.
The array of hot colours and pastel shades on offer will complement your summer sun photos perfectly, and this, of course, has made the swimsuits a hit on social media.
Here are my tips for finding the best dupes for Hunza G swimwear in all of our favourite styles and colourways.
The original Hunza G Swimsuit
The best Hunza G seersucker dupes
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The brilliant thing about this crinkly seersucker material is that it makes any swimsuit look more expensive than it really is. The trick is in the thickness and texture of the fabric – it never looks cheap or see through, meaning that it’s pretty much impossible to buy a bad version of it. It means that for those on a budget, it’s one of the safest bet, affordable swimsuits you can get.
It also has a matte surface finish, with zero shine; a very specific detail that makes it look incredibly flattering on the body.
Monki have crinkly cossies from as little as £10, but, to warn you, they sell out fast.
ASOS is a more reliable, steady source, with dozens of cuts and colours to choose from. Also, it’s worth noting, most retailers making costumes under £35 are not using recycled synthetic materials – check labels to make a more eco-conscious choice.
The best Hunza G crinkle swimwear dupes under £70
The original
With up to £70 to spend, you can guarantee you will find a great cut, considered fit, and design details that feel a little bit special.
& Other Stories makes this cool emerald green style from recycled materials making it (and the red, blue and black version) a great conscious option.
The dupes
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Pour Moi has punctuated its swimsuit with chic ring details, which would look great worn with a pair of sunnies in the material. Trusty Arket and COS offer options that are perfect for more minamalist styling.
Read more on summer fashion dupes:
- The best Hermès sandals dupes, from Chypre to Oran
- The best designer sunglasses dupes on the high street right now
- Our favourite Rixo dresses (and the best dupes) for summer
The best OG Hunza G swimwear from £100
If you’re looking for a statement seersucker swimsuit, then you may as well head to either OG crinkle brand, Hunza G, or Marysia.
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Hunza G was founded in the 1990s and revived in 2015 under creative director Georgiana Huddart. It has a ‘one size fits all’ approach and all suits are made in the UK using sustainable fabrics. Its range of colours and cuts in its signature crinkly material is categorically unmatched.
Marysia, meanwhile, uses a slightly different type of textured material, and is also notably the authority on scallops. Founded by the Los Angeles-based former ballet dancer, Marysia Dobrzanska Reeves, these are the prettiest of pretty cossies.
Both of these labels have options on sale at the moment and a quality swimsuit is always a wardrobe investment worth making. Essentially, these are the suits you will pack for holidays for years to come.
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